5 Benefits of Hiring a Marketing Agency
As we head in to hard economic times where cashflow may dry up, having an in-house marketing team may not be the best approach, especially for an early-stage startup. Agencies on the other hand offer a lot of practical value.
In this post, we look at 5 benefits to hiring a marketing agency.
1. Access to high-level talent at a fraction of the cost.
If you were to hire an in-house team, it would:
a.) take loads of time, money, and resources to fill each role
b.) your overhead would be in the hundreds of thousands of dollars per year (salaries, benefits, tech…) for the same level of talent that an agency can bring at a fraction of that cost
c.) the people you hire may not mesh well or hit the ground running
d.) they become your responsibility to train, nurture, motivate, keep happy, give reviews, promotions, and raises, let go… this requires a lot of time and headache
2. Scale up or down as needed
If you want to pause marketing while you pivot, or your product is under development, having an in-house team can be a financial drain, especially for early-stage start-ups.
With an agency, a quick email is enough to put your project on pause so you can remain cashflow positive. Having this flexibility can be a godsend.
3. Increased time to market
An agency already has the people, processes, and tech to hit the ground running and jump into action at a moment’s notice. Granted, we may not know your product or customers as well as an in-house team, but that’s one small piece of a much larger puzzle. We can figure that part out rather quickly, and then we’re off to the races.
4. Lower cost of hiring
Anyone who has hired before knows it’s incredibly time-consuming and costly. With all the job postings, screenings, interviews, reference checks, negotiations, delays in start dates, onboarding, back and forth emails, fees… it can take months and thousands of dollars before your new hire is up and running.
5. Access to expensive tech for free, or at a fraction of the cost
If you had to go out and buy licenses for all the marketing tech, it could end up costing you hundreds of thousands of dollars per year, not to mention you would have to procure and manage it all, deal with invoicing, etc. Agencies often come with their own tech, and typically don’t pass this cost onto their clients.
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