
Why is Brand So Important?
Why is Brand So Important? Gary Vaynerchuk is bullish on the importance of brand (see video in comments). If you think about it – isn’t
Why is Brand So Important? Gary Vaynerchuk is bullish on the importance of brand (see video in comments). If you think about it – isn’t
How Cartier Uses Storytelling Marketing You will often hear marketers say this about storytelling marketing: “It’s about positioning the customer as the hero, your company
How to Exit the “Learning Phase” on Facebook Ads If you’re spending $5 – $10 dollars per day on your Facebook ads, you’re wasting your
Using Robert Cialdini’s 6 Principles of Persuasion in Sales and Marketing American Psychologist, Robert Cialdini identified 6 Principles of Persuasion. Understanding how to use each
The Tale of Two Pyramid Builders: A Lesson in Business (work smarter, not harder) Have you heard the tale of the two pyramid builders? A
The Death of TOFU and MOFU Ads? If you are running TOFU ads, a question to ponder… Are the same types of people who click