Graphic Design

Creating that 'wow' factor

There are 3 responses to any design: Yes, No, and Wow. We always strive to deliver that wow factor. We have good instincts and taste in design, and we have high-standards, so if we like it, there’s a strong likelihood it will resonate with your audience.

Celsius package redesign

CPG Package Design

Great package design can help you captivate consumers at first glance and win them over.

Elevate your brand with our expertise in creating clean, modern, and professional designs.

For more information about consumer package goods designs, please visit our CPG Package Design page.

Social media

From static images to video, we are deeply passionate about creating on-brand graphic assets that communicate your message and make your audience stop scrolling.

Candidly, video tends to perform better on organic social so we recommend steering more in that direction.

For more information about social media strategy, please visit our social media page.

How to Use TikTok for B2B Marketing​

Advertising

Effective paid ads can instantly grab attention and drive conversions.

Enhance your brand’s reach with our expertise in crafting compelling, high-performing ad campaigns.

For more information about consumer package goods designs, please visit our Advertising page.

Eureka A DevSecOps Platform for Secure Applications
Correlate-and-Orchestrate-Eureka DevSecOps Platform
Slushee Ad Redesign

I found this OOH advertisement in my neighbourhood and thought I’d try my hand at redesigning it.

My approach was to tap into the emotions of adults who may have nostalgia for slushees.

In marketing, nostalgia is a powerful motivator. My room is filled with things I couldn’t afford growing up – sneakers, toys, comics, trading cards, clothes…

See all CPG package designs here.

Lamboughini post

Advertising

Advertising is a broad term that can encompass a lot of design elements from:

  • print flyers / mailers
  • brochures
  • signage
  • display ads
  • video
  • billboards
  • business cards, etc.

 

For more information about advertising, please visit our Advertising page.

Lamboughini post
Lamboughini post

Here’s a concept poster we made for Lamborghini (they did not commission us for this). We used a clean, minimalist style with thin typography and dark tones to create a sense of elegance, sophistication, and mystique. 

We went with the header ‘Worth the Wait’ for a few reasons:

  • Short and concise
  • The two ‘W’s sounds good
  • ‘Worth the weight in gold’ is a common phrase connoting value
  • ‘Worth’ is a word strongly associated with value
  • Subconsciously, it implies that someone may have aspired for such an automobile their entire lives, now that they’ve reached a point in their finances where they can finally afford it, that dream can be realized. It was worth the wait.
  • Could also imply this was a car enthusiasts were anticipating all year, and now that it has finally arrived, it creates a strong psychological release (aka demand)

Before

Timex billboard Ewanity Marketing

After

Timex billboard Ewanity Marketing

My take on Timex’s copy is:

  • It’s too wordy for a billboard
  • The watch is too small
  • The logo is too small
 

People are likely driving by 60-100 km per hour. There’s no way they will read all that small and wordy copy, nor see the watch and logo.

Now, to be fair, if this were to be placed in front of a café in a busy downtown core, then it may work.

I would suggest rewriting the copy as either: 

  • No More Annoying Notifications; or
  • 100% fewer notifications
 

It gets the same message across with fewer words.

I would also blow everything up (the product shot, text, and logo).

I like using negatives in copy such as ‘no more’ or ‘fewer’. Studies show using negatives in copy is proven to be a lot more engaging.

My version is much more short and concise. It’s also less on the nose – it makes the audience have to work for it a bit, which will help it resonate.

Local Zoom OOH posters Ewanity Marketing

Before

Esso Touchless Wash Sign

After (v1)

esso carwash sign redesign

After (v2)

esso carwash sign redesign

Redesigning an Esso carwash sign. Here are some of the issues we found with the original.

👉 Off-centre text (Instructions and Thank You)

👉 The tiger is off-brand

👉 I get the tiger is shaking off water, but it adds to the clutter

👉 Too many soap bubbles (adds unnecessary clutter)

👉 The title ‘Instructions’ is unnecessary

👉 Makes poor use of hierarchy

👉 The ‘Thank you’ is unnecessary

👉 The icons are misaligned with the accompanying text

👉 There is one fewer icons than text

👉 The icons are unnecessary (adds clutter without providing value)

👉 One of the instructions could be broken up into two separate points

👉 Enter wash code has a period, others do not

👉 The spacing between instructions is inconsistent

👉 Poor utilization of space

Version 1 is more consistent with their current sign, it’s lighter and more playful. Version 2 was inspired by their gift card and is darker and more ‘serious’. 

Website design & development

We have a whole webpage dedicated to web design and development. To see more examples, click here.

Before

Axe Body Spray Webpage Redesign

After

Axe Body Spray Webpage Redesign

For more details about the Axe Body Spray redesign, please visit here.

Content

From blog content, infographics, ebooks, white papers, podcast graphics, and case studies, we do it all.

Content and copywriting is one of our core specialties. For more information, please visit our Content & Copywriting page.

Snowflake case study Infostrux
Snowflake White Paper

Logos & Branding

When it comes to logo design, the real talent is in coming up with simple, yet memorable designs. Think of logos from Nike, Apple, Amazon, Target, Twitter, Adidas, Louis Vuitton… none of these logos are complex or difficult from a design perspective, but they work.

So when designing logos for brands, we think very deeply about trying to come up with the next iconic logo that people remember and reference for the next 100 years. No easy task, but we’re up for the challenge!

For more information about branding, please visit our branding page.

Ewanity Marketing Vancouver, BC Canada
super-washers-logo
Ewanity Marketing Vancouver, BC, Canada
VA Club logo Ewanity Marketing
Pond logo concept Ewanity Marketing
Rapport logo
Kings logo Ewanity Marketing
Fabric logo concept Ewanity Marketing
BB logo concept Ewanity Marketing
Epic Plot Twist Games

Book covers

As mentioned in our about us section, our founder, Ewan is an author of 17 books under the pen name Edward Mullen.

We designed the cover art for all the books. For more information, please click here.

Zero Edward Mullen
The Secret Manuscript Edward Mullen
The Rider Edward Mullen
Africa Edward Mullen
The Art of the Hustle Edward Mullen
The Art of the Hustle 2 Edward Mullen
I am Rome Edward Mullen
Eden Edward Mullen
Prodigy Edward Mullen
Prodigy Eternal Edward Mullen
Prodigy Returns Edward Mullen
How to Write a Novel Edward Mullen

Before

John Updike Always Looking Essays on Art Chip Kidd

After

Always Looking John Updike Essays on Art

The cover on the left is the original book cover for Always Looking, by John Updike, designed by legendary book cover designer, Chip Kidd (designer of Michael Crichton’s Jurassic Park cover among many others).

Coca-Cola mockup design
Coca-Cola mockup design