Meet the Team

Ewan Maalerud

Founder | CMO

After working for some big brands such as CIBC, Best Buy, Absolute, and SAP, I realized what brings me the most joy is helping the smaller, lesser known companies who may not have the brand recognition, a big team, or a large marketing budget.

Often while working for these big companies, whatever we did, including nothing, would work. We did not have traffic problems, or conversion problems, or retention problems. When it’s too easy, you can become underdeveloped and overestimate your skills.

But in the trenches of a scrappy startup with a marketing team of one, next to nothing for a marketing budget, and a half-baked product… well let’s go! I thrive in this chaos. This is where we find out what level your skills are at.

I’ve spent over 15 years honing my craft in all size companies and in all areas of marketing from writing, design, video, analytics, social media, rebrands, launches, and more.

I’m obsessed with helping build and shape brands, optimizing conversion and retention, and finding creative ways to compete for attention and gain market share.

We can never rest on our laurels. Marketing changes rapidly. What worked last year, most likely won’t work this year. That’s why I stay hungry, remain humble, and continue to learn. I go into more of my philosophy on Our Process page.

Meet the Founder

Hi, I’m Ewan, I’m an entrepreneur and marketer from Vancouver, BC. I’ve been in marketing for over a decade, working across a variety of industries and in all sizes of organizations. I also have a background in sales and customer success, as well as being an author, YouTuber, and podcaster.

My biggest strengths are my curiosity, creativity, and passion. I stay humble and continue to learn.

I’m the son of two hardworking, entrepreneurs. Much of my childhood was spent working in our garden, mowing lawns, shoveling driveways, flipping hockey cards… in a word, hustling.

Hence the title of my debut novel, The Art of the Hustle, which is loosely based on my life. In a sense, I literally wrote the book on hustle and hard work.

In my debut novel, The Art of the Hustle (now celebrating its 10-year anniversary with close to 1,000,000 reads on Wattpad!) the main character creates a company called Unity. 

While this is a work of fiction, I thought it was only fitting that when I created my own company (albeit different than the one in the book) I would call it Ewanity.

To learn more about my books, please visit

For over a decade, I wrote under the penname Edward Mullen. I have published 17 books (many have gone on to have millions of reads), several short stories, countless blogs, hundreds of YouTube videos, etc.

To learn more about my books, please visit