Fruit Roll Ups went viral as people figured out they can put ice cream inside a Fruit Roll Up, freeze them, and have their minds blown with deliciousness.
The only problem…
Fruit Roll Up had no idea that this trend was even happening.🤦
Someone had commented on their latest Instagram post while this trend was blowing up and their response implied they were not even aware of it.
What Lessons Can We Learn from This?
As marketers and business owners, what lessons can we, learn from this?
1. Analyze
If you have a sudden spike in sales, figure out why as soon as you can. If you’re blowing up on TikTok, and not on TikTok, get on TikTok! I assume they are sitting around an office somewhere, high-fiving over their Instagram post.
2. Contribute
Get in on the conversation to add more fuel to the trend – use hashtags, repost, comment, like, share, etc. But also, have your posts reflect more of what people want. The tribe has spoken, lean into it!
3. Make the Most of It
Capitalize on the opportunity with a new product, new flavour, new challenge, new packaging, new collab… Come on Fruit Roll Up, you’ve been given a soft ball right down the middle!
4. Re-evaluate Your Content
Understand what makes sharable content. No offense Fruit Roll Up, but your posts are lame. Instead of posting some lame stock image or graphic, think – ‘What could we post that people would actually engage with?’
5. Search Your Brand
If you type in Fruit Roll Up in Google, but don’t press enter, you will see that a large majority of the auto-correct is about this trend. Lesson here is, Google your own brand and see what people are saying about it. There may be some insight there.
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