Does this sound familiar?
- You start a company.
- Maybe secure a little funding, or bootstrap until you get your first few clients.
- You gain your first few clients through referral and you’re off to the races.
- You hire a bunch or staff and get more referrals and renewals.
- You may even be able to go 2, 3, 4 years on this momentum alone.
Here’s the problem.
Unless you’ve invested in repeatable pipeline generation, you may reach a point where you don’t have enough new business to sustain and it’s too late to start sales and marketing.
Outside of your network, nobody knows who you are.
You haven’t been running paid media, aren’t doing SEO, your social media strategy is underachieving, haven’t invested in the team, process, and tools to prospect and build your funnel.
A few bad months forces you to layoff your staff, desperately do anything you can to generate leads, mostly by throwing money at a problem (a new hire, a new tool, a new tactic) but it’s often too little too late. These motions take time to get off the ground and you don’t have enough runway to see them take off.
Need help with your marketing activities?
If you’re looking to make a move with your marketing, reach out to us. We are priced fairly, we’re straight shooters, and are the very best at what we do.
