What is Attraction Marketing? And Why is it So Effective?

Why is ‘attraction marketing’ so effective?

Let’s start with a quote by Jeffrey Gitomer.

β€œPeople love to buy, but they hate to be sold to.”

That’s way pushing products or services onto people rarely works.

Attraction marketing is all about:

πŸ‘‰ Building authentic relationships
πŸ‘‰ Offering value
πŸ‘‰ Solving problems
πŸ‘‰ Being a trusted resource

(among other things)

If a time comes when your prospect needs the thing you are selling, they’ll likely think of you first.

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