An Often Overlooked Step in Conversion Rate Optimization
When was the last time you checked your website’s mobile experience?
Do you know what percentage of your traffic is desktop vs mobile?
Have you tested your site in different browsers?
All of these are important questions to ask when considering conversion rate optimization.
We work on desktops, typically on one browser, and design for a desktop.
So our perspective of the customer experience and customer journey may be skewed.
Head on over to Google Analytics and go to:
Audience > Mobile > Overview
Audience > Technology > Browser & OS
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