Your SEO strategy may have one critical flaw.
Typically, when doing keyword research, you search for three things:
👉 High-volume
👉 High-intent
👉 Low-competition
Using this approach, you may ignore, or even set a filter, to only show you keywords that meet that criteria.
However, in some cases, low-volume i.e. <10 searches per month, may be much more effective at attracting your buyer.
But keywords with such low search volume are often ignored in the content planning stage.
Sometimes to truly understand what the customer cares about is to interview them, ask sales (or listen to sales calls), speak with SMEs…
As a marketer / SEO specialist, you may not have the depth of knowledge to even know what keywords to search for.
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If you’re looking to make a move with your marketing, reach out to us. We are priced fairly, we’re straight shooters, and are the very best at what we do.
