How to Create a Beverage Can Mockup in Adobe Photoshop
How to Create a Beverage Can Mockup in Adobe Photoshop https://youtu.be/_3d-dPY8I4Q Adding a label to a contoured surface such as an aluminum can may be difficult if you don’t know how to do it. In this post, I will show you how to create a beverage can mockup in Adobe Photoshop, which is ideal for […]
Fake UGG Boots: What Drives Brand Loyalty?
Fake UGG Boots: What Drives Brand Loyalty? So apparently, we’ve all been wearing fake UGG Since 1974. The REAL UGG brand is from Australia and has NO affiliation with the North American UGG brand (shame on your fake UGG brand!). The fake UGG brand even has UGG(dot)com and a page dedicated to “spotting fakes”, so […]
Customers Don’t Buy Products, they Join Tribes
Customers Don’t Buy Products, they Join Tribes Marty Neumeier said, “Customers don’t buy products, they join tribes.” You buy a brand (e.g. lululemon) and not another brand because you are sending a signal to the world, such as: 👉 I have good taste 👉 I value quality, style, function, and fit 👉 I can afford […]
What Makes a Product or Brand Premium or Luxury?
What Makes a Product or Brand Premium or Luxury? Here are (some) of the E’s of luxury marketing: 👉 Emotions – using storytelling to align with customers’ values, luxury brands can tap into emotions to create desire and aspiration. 👉 Exclusivity – high net worth individuals (HNWI) and aspirational consumers want with others cannot have. […]
What if Gas Companies Invested More into their Brand?
What if Gas Companies Invested More into their Brand? I assume most people are brand agnostic when it comes to gas stations – they are essentially all the same. You go to the one that’s convenient or cheapest, perhaps the one where you collect points. What would it look like if a gas company invested […]
Why is Brand So Important?​​
Why is Brand So Important? Consumers spend their hard-earned money (often a lot of money) to be walking advertisements for a brand, why? Shouldn’t it be the other way around?
One Clever Way Brands Can Win at Branding
One Clever Way Brands Can Win at Branding I love when companies put in the extra effort to do something cool that serves no function other than to be fun. 👉 You’ve see hidden messages sewn into lululemon clothes. 👉 You’ve see Intuit Mailchimp‘s animated shaky monkey finger when you’re about to launch a campaign (I think they […]
Authenticity Builds Trust
Authenticity Builds Trust It’s okay to say, “I don’t know.” I received a terrible piece of advice once from someone who told me never to say, “I don’t know.” You either know something, you kind of know something, or you don’t know something. I try not to speak about things I don’t know, or kind […]
How to Convert Customers into Brand Evangelists
How to Convert Customers into Brand Evangelists How do you convert customers into brand evangelists? That is the million dollar question. We’ve identified three main things you want to do: First, look at your entire customer experience funnel from: 👉 Acquisition 👉 Retention 👉 Revenue Second, identify any friction points in the customer experience. You […]
The T-Shirt Theory of Branding​
The T-Shirt Theory of Branding There’s a strange thing that happens with consumers. We willingly buy t-shirts (and other clothing) with corporate logos on them, often at exorbitant prices. Think about that for a second., it sounds a bit absurd, doesn’t it? Consumers are willing to be walking advertisements for brands, and not only do they […]