What Brands Do You Like, and More Importantly, Why Do You Like Them?
What brands do you like, and more importantly, why do you like them?
What is the Anatomy of a Good Ad? Looking at 4 Different Style of BMW Ads
In this post, we dive into what this philosophy means and how you can apply it to help you win in life and business.
Starting a Personal Brand
Starting a Personal Brand
The Power of Authenticity in Visual Branding
There’s a trend, perhaps you’ve seen it – consumers now more so than ever crave authenticity from brands.
How to Run a Company For the Next 500 – 1,000+ Years
There’s a mindset shift that many brands need to make regarding social media marketing.
What Makes a Good Billboard?
Creating a successful billboard ad involves capturing attention quickly, delivering a clear message, and making a lasting impression. Here are some key elements that contribute to a good billboard ad: Simplicity: Keep the message simple and focused. A billboard has limited space, and people typically have only a few seconds to absorb the information. Avoid […]
How to Create a Beverage Can Mockup in Adobe Photoshop
https://youtu.be/_3d-dPY8I4Q Adding a label to a contoured surface such as an aluminum can may be difficult if you don’t know how to do it. In this post, I will show you how to create a beverage can mockup in Adobe Photoshop, which is ideal for product shots for social media, website, investor decks, etc. To […]
Fake UGG Boots: What Drives Brand Loyalty?
So apparently, we’ve all been wearing fake UGG Since 1974. The REAL UGG brand is from Australia and has NO affiliation with the North American UGG brand (shame on your fake UGG brand!). The fake UGG brand even has UGG(dot)com and a page dedicated to “spotting fakes”, so they’re doing a really convincing job at […]
Customers Don’t Buy Products, they Join Tribes
Marty Neumeier said, “Customers don’t buy products, they join tribes.” You buy a brand (e.g. lululemon) and not another brand because you are sending a signal to the world, such as: 👉 I have good taste 👉 I value quality, style, function, and fit 👉 I can afford it You don’t want to be a […]
What Makes a Product or Brand Premium or Luxury?
Here are (some) of the E’s of luxury marketing: 👉 Emotions – using storytelling to align with customers’ values, luxury brands can tap into emotions to create desire and aspiration. 👉 Exclusivity – high net worth individuals (HNWI) and aspirational consumers want with others cannot have. Luxury brands can make customers feel important by offering […]