What Makes a Good Billboard?
Creating a successful billboard ad involves capturing attention quickly, delivering a clear message, and making a lasting impression. Here are some key elements that contribute to a good billboard ad: Simplicity: Keep the message simple and focused. A billboard has limited space, and people typically have only a few seconds to absorb the information. Avoid […]
How to Create a Beverage Can Mockup in Adobe Photoshop
https://youtu.be/_3d-dPY8I4Q Adding a label to a contoured surface such as an aluminum can may be difficult if you don’t know how to do it. In this post, I will show you how to create a beverage can mockup in Adobe Photoshop, which is ideal for product shots for social media, website, investor decks, etc. To […]
Fake UGG Boots: What Drives Brand Loyalty?
So apparently, we’ve all been wearing fake UGG Since 1974. The REAL UGG brand is from Australia and has NO affiliation with the North American UGG brand (shame on your fake UGG brand!). The fake UGG brand even has UGG(dot)com and a page dedicated to “spotting fakes”, so they’re doing a really convincing job at […]
Customers Don’t Buy Products, they Join Tribes
Marty Neumeier said, “Customers don’t buy products, they join tribes.” You buy a brand (e.g. lululemon) and not another brand because you are sending a signal to the world, such as: 👉 I have good taste 👉 I value quality, style, function, and fit 👉 I can afford it You don’t want to be a […]
What Makes a Product or Brand Premium or Luxury?
Here are (some) of the E’s of luxury marketing: 👉 Emotions – using storytelling to align with customers’ values, luxury brands can tap into emotions to create desire and aspiration. 👉 Exclusivity – high net worth individuals (HNWI) and aspirational consumers want with others cannot have. Luxury brands can make customers feel important by offering […]
What if Gas Companies Invested More into their Brand?
I assume most people are brand agnostic when it comes to gas stations – they are essentially all the same. You go to the one that’s convenient or cheapest, perhaps the one where you collect points. What would it look like if a gas company invested more into their branding? But first, what is branding? […]
Why is Brand So Important?
Why is Brand So Important? Consumers spend their hard-earned money (often a lot of money) to be walking advertisements for a brand, why? Shouldn’t it be the other way around?
One Clever Way Brands Can Win at Branding
I love when companies put in the extra effort to do something cool that serves no function other than to be fun. 👉 You’ve see hidden messages sewn into lululemon clothes. 👉 You’ve see Intuit Mailchimp‘s animated shaky monkey finger when you’re about to launch a campaign (I think they got rid of that actually). 👉 You’ve seen […]
Authenticity Builds Trust
It’s okay to say, “I don’t know.” I received a terrible piece of advice once from someone who told me never to say, “I don’t know.” You either know something, you kind of know something, or you don’t know something. I try not to speak about things I don’t know, or kind of know. If […]
How to Convert Customers into Brand Evangelists
How do you convert customers into brand evangelists? That is the million dollar question. We’ve identified three main things you want to do: First, look at your entire customer experience funnel from: 👉 Acquisition 👉 Retention 👉 Revenue Second, identify any friction points in the customer experience. You can use a mixture of cohort analysis, […]