Don’t Overlook the Importance of Packaging
One super underrated play for CPG brands is packaging. If you’re sending your customers some uninspired, brown cardboard box without anything thought or care into creating an exciting unboxing experience or “social moment”, then this is a huge oversight. Consumers don’t always behave completely rationally. Personally, I’ve been so impressed with the packaging from watching unboxing […]
How AND1 Dominated Street Ball
There’s a documentary on Netflix called Untold: The Rise and Fall of AND1. It’s a fascinating case study for business, entrepreneurship, and how to avoid pitfalls. In this post, we’ll layout some of the moves AND1 did to gain their success, and how we may be able to apply these lessons to our businesses. This […]
Top 3 Mistakes Founders/CEOs Make with Marketing
Having worked with clients of early-stage B2B startups, we noticed some reoccurring themes. Here are the top 3 most common marketing mistakes we encounter with founders / CEOs, which can severely hinder their growth. 1. Not prioritizing marketing In the startup world, it’s often the case that the first marketing hire is brought in way […]