Market Readiness vs Product Maturity: Different Problems, Different Solutions
Do You Have a Market Readiness Problem or a Product Maturity Problem?
What is Marketing?
People have very different ideas about what marketing actually is. Some think it’s advertising. Some think it’s branding. Some think it’s posting on social media every day.
Why I Rarely Recommend Paid Media for Startups
Paid media is expensive and is often not worth it for a startup with a lean team and leaner budgets.
Hire for Character as Much as You Hire for Skill
There are so many traits that go into being a good leader.
Strategy Doesn’t Happen in a Vacuum
Marketing needs to sit at the same table as finance, operations, sales, etc.
What is the SaaS Growth Pyramid?
SaaS Growth Pyramid is a framework I use to diagnose why a SaaS company stalls or fails to scale. Think of it like Maslow’s hierarchy — you can’t move to the next level sustainably until the one below it is solid.
Are Meetings Hurting Your Business?
What are the hidden costs of meetings? Meetings can not only be a waste of time and resources, but they could actually be hurting your business
Let’s Talk Pricing Strategies for Business
For some reason, we don’t see or hear a lot of marketers talk about pricing.
I suspect it’s because many marketers aren’t allowed to touch pricing.
(remember the 4 Ps – pricing is in there!)
The CEO’s Priority Matrix: How to Focus on What Truly Matters
High-level people should not be in the weeds working on low-level tasks.
How to Hire an In-house Social Media Person
How to hire an in-house social media person