Let’s Talk Pricing Strategies for Business
For some reason, we don’t see or hear a lot of marketers talk about pricing.
I suspect it’s because many marketers aren’t allowed to touch pricing.
(remember the 4 Ps – pricing is in there!)
The CEO’s Priority Matrix: How to Focus on What Truly Matters
High-level people should not be in the weeds working on low-level tasks.
How to Hire an In-house Social Media Person
How to hire an in-house social media person
2025 is the Year of the Personal Brand
2025 is the Year of the Personal Brand
Let’s Clear up the Confusion About What Marketing Actually Does
Marketing must work in tandem with other business functions such as product, sales, finance, operations, etc.
Does Demand Generation Really Exist for B2B?
Does demand generation really exist for B2B?
The Harsh Reality of B2B Marketing
Why Marketing Leadership Tenure Is Shrinking and What We Can Do About It
Good Intentions, Bad Results: The Power of Opposite Thinking
Why Doing the Opposite Can Lead to Better Outcomes
Becoming a Senior Marketing Leader is More than a Number of Years of Experience
Becoming a Senior Marketing Leader is More than a Number of Years of Experience
Dear Executives, Your “Surprise and Delight” Initiative Sucks
Dear executives, your “surprise and delight” initiative is a terrible idea.