The Rise of the Fractional CMO

Why Personas are BS

The Rise of the Fractional CMO The role of Chief Marketing Officer (CMO) has undergone a significant transformation. Traditionally, companies have relied on full-time CMOs to steer their marketing strategies, but in recent years, a new trend has emerged – the rise of the fractional CMO. This shift reflects the evolving needs of businesses and […]

Fortune 500 Companies are Eliminating Chief Marketing Officer Roles

Marketers, Learn to Master the Art of Sales

Fortune 500 Companies are Eliminating Chief Marketing Officer Roles Interesting article from Fortune that’s worth a read – Fortune 500 companies are eliminating chief marketing officer roles. This article names a few companies (UPS, Etsy, Walgreens, Lowe’s Companies, Inc., Hyatt Hotels Corporation, McDonald’s, Johnson & Johnson, Uber, Lyft) who have eliminated their CMO role and […]

Fractional CMO vs. Full-Time CMO – Which Suits Your Business Better?

Why Personas are BS

Fractional CMO vs. Full-Time CMO – Which Suits Your Business Better? In today’s dynamic business landscape, the role of a Chief Marketing Officer (CMO) is pivotal in steering a company towards success. However, not all businesses are in a position to afford a full-time CMO, nor do they necessarily require one on a constant basis. […]