The Rise of the Fractional CMO
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The Rise of the Fractional CMO The role of Chief Marketing Officer (CMO) has undergone a significant transformation. Traditionally, companies have relied on full-time CMOs to steer their marketing strategies, but in recent years, a new trend has emerged – the rise of the fractional CMO. This shift reflects the evolving needs of businesses and […]
Fortune 500 Companies are Eliminating Chief Marketing Officer Roles
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Fortune 500 Companies are Eliminating Chief Marketing Officer Roles Interesting article from Fortune that’s worth a read – Fortune 500 companies are eliminating chief marketing officer roles. This article names a few companies (UPS, Etsy, Walgreens, Lowe’s Companies, Inc., Hyatt Hotels Corporation, McDonald’s, Johnson & Johnson, Uber, Lyft) who have eliminated their CMO role and […]
Fractional CMO vs. Full-Time CMO – Which Suits Your Business Better?
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Fractional CMO vs. Full-Time CMO – Which Suits Your Business Better? In today’s dynamic business landscape, the role of a Chief Marketing Officer (CMO) is pivotal in steering a company towards success. However, not all businesses are in a position to afford a full-time CMO, nor do they necessarily require one on a constant basis. […]