As a Brand Marketer, Can I Get You to Care About a Shovel Company?
A shovel is just a shovel… right? A tool that only needs to be functional. How could brand possibly influence a purchase decision for a JTBD tool?
I Wish I Did This Sooner…
How to Use ChatGPT for Keyword Research
How to Use ChatGPT for Keyword Research
How to Use ChatGPT for Keyword Research
What Most B2B Companies Get Wrong About Social Media
Why Does Your B2B Social Strategy Not Seem to Be Working?
How to Think (and Make Content) Like a Content Creator
Why Your B2B Content Strategy Isn’t Working
Why Your B2B SaaS Content Doesn’t Get Read
What Are Buyer Maps and Why Are They So Important?
How to Go Viral on YouTube
The Formula for Going Viral on YouTube… Every time!
How to Approach Social Media in a “Boring” Category
What’s Interesting About Your Industry, Not Your Product
The Biggest Marketing Mistake: Treating Brand, Design, and Social as Different Things
Here’s the Quiet Truth that Most Marketers Won’t Say Out Loud
What Brands Can Learn from Social Media Influencers
So many brands tend to make random one-off videos where they talk about themselves or their products. Many influencers on the other hand tend to create highly formatted series that build curiosity, tension, or reflection (allowing the viewer to relate).