Lead with Identity, Not Your Product
You don’t want Louis Vuitton because of Louis Vuitton’s marketing or advertising.
It wasn’t the billboard, the commercial, or the Instagram ad.
Small Brands with a Lean Team and Budget? Here’s your Social Strategy
In marketing and design, terms like creative direction, art direction, and branding are often used interchangeably — but they each play a distinct and critical role in shaping how a company looks, feels, and communicates.
Creative Direction vs. Art Direction vs. Branding: What’s the Difference?
In marketing and design, terms like creative direction, art direction, and branding are often used interchangeably — but they each play a distinct and critical role in shaping how a company looks, feels, and communicates.
Should you Modularize (or Productize) Your SaaS Product
I can see a future where more SaaS companies modularize, or productize, their features.
Google does this – Search, Maps, Drive, Calendar, Meet, Gmail…
What Happens When AI Takes Over Everything?
SaaS fatigue is the growing sense of overwhelm and indifference consumers and businesses feel toward the endless wave of software-as-a-service products flooding the market.
We’ve Already Reached Near Peak SaaS Fatigue, and It’s Going to Get MUCH Worse
SaaS fatigue is the growing sense of overwhelm and indifference consumers and businesses feel toward the endless wave of software-as-a-service products flooding the market.
Your Audience is Not Your Audience
Don’t fall into this social media trap
How Mark Decola Got the World to Care About His Broken-Down Military Generator
A creator on TikTok named Mark Decola bought an old, broken-down, military generator, and the world became obsessed with him trying to get it up and running.
How to Humanize Your Business through Social Media
A way to think about your social media (personal or business) is to think like a TV network or Netflix – your content should be broken up into separate reoccurring series.
Casey Neistat is a Master Storyteller
See how Casey Neistat took what would otherwise be a throwaway idea (installing a new phone) and made it into a compelling story.