If You’re Not Doing this for your Social Media Strategy in 2024, then you’re Missing Out
If You’re Not Doing this for your Social Media Strategy in 2024, then you’re Missing Out If TikTok live is not a part of your 2024 marketing strategy, then you’re missing out on a huge opportunity. Post often on TikTok to build your following Go live at least 3 times per week, stay on for […]
Algorithms are REALLY Good at Finding People, so Use Them!
Algorithms are REALLY Good at Finding People, so Use Them! Algorithms (specifically TikTok) are REALLY good at finding people. So why not use them when you’re trying to reach your hard-to-reach target audience? A colleague asked me how would I go about finding web3/crypto developers. Here was my response (not the only way, just one […]
Why Are You Not on TikTok Live Yet?
Why Are You Not on TikTok Live Yet? Right now, there’s someone in your company who is an absolute beast speaking on camera. Maybe it’s the CEO, the Product Manager, the Sales Lead, or the junior marketing specialist… Put that person on TikTok live and watch what happens. TikTok will notify all your followers (you should […]
If You Aren’t Hooking, You Aren’t Selling
If You Aren’t Hooking, You Aren’t Selling If you aren’t hooking, you aren’t selling. You’ve heard me talk about the 3-second rule, which is to focus a lot of your energy on creating compelling hooks. This applies to everything from LinkedIn posts, video clips for social, and ads. Essentially you want your hook to be good […]
Why Red Bull is So Effective at Social Media Marketing
Why Red Bull is So Effective at Social Media Marketing Red Bull has nearly 20 million followers on Instagram… …and yet, not one of their posts is about selling you an energy drink. Everything they do is about creating a lifestyle brand that you want to follow because they produce entertaining content. They just so […]
The Truth About Going Viral on Social Media
The Truth About Going Viral on Social Media There are two ways people consume – whether content on Netflix or YouTube, or going to the grocery store. 👉 Search and find 👉 Browse and discover Often people don’t know what they are looking for, but know it when they see it. This is why social […]
Create More Content and Fewer Ads
Create More Content and Fewer Ads If you’re a business, you need to be on social media, that much is obvious. But why? Social media is about getting awareness at scale. We can do four things: 👉Entertain (90%) 👉 Educate (5%) 👉Inspire (4%) 👉 Promote (1%) (I just made these percentages up, but you get […]
How Skateboarding Can Help Inspire Your Social Strategy
How Skateboarding Can Help Inspire Your Social Strategy I watch a lot of skateboarding content on YouTube, and it really makes me appreciate all the different types of content that you could possibly make. This has helped me tremendously in my business and with my client’s social media strategy. Next time you’re brainstorming types of […]
How to Maximize Your Virality on Social Media
How to Maximize Your Virality on Social Media A friend of mine posted a minute-long clip of her kid on Insta. It was a good clip, did okay (200 views), but at the 50 second mark, it was great. I told them, “Hey, may I suggest you make a second video of just the last […]
10 Reasons Why Your B2B Social Media Strategy is Failing
10 Reasons Why Your B2B Social Media Strategy is Failing There are several reasons why many business-to-business (B2B) social media efforts fail to engage people effectively. Here are some common reasons: Lack of Understanding of the Target Audience: One of the key factors behind unsuccessful B2B social media engagement is a failure to understand the […]