The Waiting Room Effect: Why the Traditional Funnel No Longer Reflects Reality
Having Good Judgement is Knowing the Difference Between a Good and Bad Idea
How to Go Viral: Reframing through a Viral Lens
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
Social Media Growth Framework (Kardashev-Inspired)
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
The Major Business / Marketing Problem that No One is Talking About
What is a brand universe, and how can it save boring brands on social media?
Building a Brand Universe: How to Build a Social Media Strategy for “Boring” Brands.
What is a brand universe, and how can it save boring brands on social media?
Small Brands with a Lean Team and Budget? Here’s your Social Strategy
In marketing and design, terms like creative direction, art direction, and branding are often used interchangeably — but they each play a distinct and critical role in shaping how a company looks, feels, and communicates.
Creative Direction vs. Art Direction vs. Branding: What’s the Difference?
In marketing and design, terms like creative direction, art direction, and branding are often used interchangeably — but they each play a distinct and critical role in shaping how a company looks, feels, and communicates.
We’ve Already Reached Near Peak SaaS Fatigue, and It’s Going to Get MUCH Worse
SaaS fatigue is the growing sense of overwhelm and indifference consumers and businesses feel toward the endless wave of software-as-a-service products flooding the market.
How Mark Decola Got the World to Care About His Broken-Down Military Generator
A creator on TikTok named Mark Decola bought an old, broken-down, military generator, and the world became obsessed with him trying to get it up and running.
How to Humanize Your Business through Social Media
A way to think about your social media (personal or business) is to think like a TV network or Netflix – your content should be broken up into separate reoccurring series.