A lot of ink has been spilled on pricing strategies, but here’s one I love.
It’s called the Decoy Strategy.
Essentially, you create a cascade of choices where the upgrade is incrementally more expensive, but a far better deal.
In effect, you can get people to spend more money than they otherwise would because the deal is just too great to pass up.
Movie theatre popcorn
Drinks at Starbucks
Electronics at Apple
Options on a vehicle.
Once a consumer has made a decision to spend money with you, help them see the value by walking them up the cascading list of choices and options.
If you’re looking to make a move with your marketing, reach out to us. We are priced fairly, we’re straight shooters, and are the very best at what we do.