Why I Love the Decoy Pricing Strategy, and Why You Should Too!

A lot of ink has been spilled on pricing strategies, but here’s one I love.

It’s called the Decoy Strategy.

Essentially, you create a cascade of choices where the upgrade is incrementally more expensive, but a far better deal.

In effect, you can get people to spend more money than they otherwise would because the deal is just too great to pass up.

Think of:

👉 Movie theatre popcorn

👉 Drinks at Starbucks

👉 Electronics at Apple

👉 Options on a vehicle.

Once a consumer has made a decision to spend money with you, help them see the value by walking them up the cascading list of choices and options.

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