Finding Your Purpose


This is me in 1999, at the ripe age of 17.

I had just finished high school and had absolutely no plan.

I would have said yes to pretty much any opportunity to come my way just to give my life some kind of direction and meaning.

It didn’t have to be a good opportunity, I was up for anything.

Young Ewan in Banff - The Art of the Hustle

A random phone call, a serendipitous circumstance, and 40 dollars to my name – I found myself headed Eastbound from Kamloops to Banff, Alberta.

This picture was taken in a basement suite that my buddy Will Ciancone was renting. I was calling apartments to set up viewings.

Oh, how naïve and dumb I was back then!

With a little luck, and imitating my friend Will’s charm, I landed a job at a snowboard shop, and I was off to the races.

I would later write about this experience in a little book called The Art of the Hustle (and later a sequel), which has nearly 1,000,000 reads on Wattpad (shout out to Ivan Yuen and Allen Lau!).

Tomorrow, I will reunite with this long-lost friend who I am eternally grateful for. He allowed me to crash on his couch until I found my own footing.

Without him, I’m not sure where I would be today. He allowed me to gain the momentum I desperately needed.

I cannot believe it has been 24 years since this photo was taken.

What a journey it has been!

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