Help, I Need to Capture High-Intent Searches!

How Brands Can Crush on Social Media

Client: “I want to capture high intent searches for game devs or gamers.”

Me: “What intent are you trying to capture? Search queries can be broadly categorized into three main types: navigational, informational, and transactional. So each category will have a different set of intent searches.

“Also, you said game dev or a gamer – those are two totally different audiences. What exactly are you trying to achieve?

“There’s a commonly held belief that companies should only create content that is transactional. Makes sense. Companies exist to make money, so why not capture those people first, right?

“Another approach would be to create interesting content that has no sales goal attached to it, but has high search volume. The higher you rank in search and the more positive SEO signals you send to search platforms, the higher your domain authority. The higher your domain authority, the better chance you have to rank for your transactional keywords. It’s the rising tiding that lifts all boats.

“You can also go to YouTube and TikTok, search your niche, then filter by most popular. This changes week to week, and is a good indication of what content is resonating with people in your niche.”

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