How Not to Write Website Copy

Don't write copy like this

Raise your hand if this drives you nuts too 🙋‍♂️

You go to a website, read the headline, read the byline, browse for a meaningful period of time, and you still have no idea what they do. 🙆‍♂️

I think this is a result of being too close to the product and not being mindful of how your copy may be perceived by someone viewing your site for the first time.

Good copywriting is three things:

👉 Clear
👉 Concise
👉 Purposeful

Take a moment to step back and think about your messaging.

  • What is the problem, challenge, frustration?
  • How does your solution uniquely address these challenges?
  • What is the desired outcome of the user?

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