Logo Design

Creating that 'wow' factor

There are 3 responses to any design, which includes logos: Yes, No, and Wow.

When it comes to logo design, the key is to create something that is simple, yet memorable. Think of logos from Nike, Apple, Amazon, Target, Twitter, Adidas, Louis Vuitton… none of these logos are complex or difficult to reproduce, but they are among the world’s best logos. You don’t even need to have the word ‘Nike’ next to the swoosh to know what the brand is and what it represents.

When designing logos, we strive to create something that is iconic, that can stand shoulder-to-shoulder with the swoosh or the apple.

It’s no easy task, but we’re up for the challenge!

For more information about branding, please visit our branding page.

Types of Logos

Logos come in a variety of styles, each serving a unique purpose in visually representing a brand’s identity. From text-focused designs to symbolic or abstract representations, the different types of logos allow brands to communicate their personality, values, and style through customized visuals that leave a memorable impression.

Letter Mark

A logo that uses initials or an abbreviation of the brand name, focusing on simplicity.

Word Mark

A text-based logo that uses the brand’s name in a distinctive font and style.

Pictorial Mark

An icon or symbol representing the brand, often a recognizable image that conveys the brand’s essence.

Combination Mark

A mix of text and symbols/icons that can work together or separately to represent the brand.

Emblem Mark

A logo that integrates text within a symbol or icon, often resembling a badge or crest for a traditional or formal look.

Abstract Mark

An abstract or non-representational symbol that uniquely represents the brand’s values or personality.

Mascot Mark

A character or illustrated mascot that embodies the brand’s spirit in a friendly and approachable way.

Letterform Mark

A Letterform Mark is a type of logo that uses a single letter, often the brand’s initial, as the central element of the design.

In 1985, Steve Jobs left Apple and founded Next.

As Jobs was known for strong branding, he needed a visual identity for his new company.

He enlisted the help of famed logo designer, Paul Rand.

Jobs asked Rand to provide a few options for the logo.

Rand refused.

He said, “No, I will solve your problem for you, and you will pay me. You don’t have to use the solution. If you want options, go talk to other people.”

Jobs paid Rand $100,000 for one logo. Whether he used it or not, was up to him.

I thought it would be fun to take on this task. If I were a competing design firm, what logo would I present.

The arrow icon in the centre can also be used separately as a logo mark.

Note: The above mockups are concepts only and are not intended to represent actual brand collaborations or endorsements. They are purely for creative purposes to showcase package design abilities.