Never Ask a Barber if You Need a Haircut
There’s a saying I love – “Never ask a barber if you need a haircut.”
Marketers who specialize in one thing will always try to convince you that you need the thing they are selling.
👉 An SEO specialist will tell you that you need SEO
👉 A logo designer will tell you that you need a new logo
👉 A website specialist will tell you that you need a new website
👉 An ad specialist will tell you that you need to run ads
I don’t care about any one thing, I only care about what works.
For some, that’s SEO and content marketing, for others, it’s events and partnerships, and others it’s paid ads and conversion rate optimization.
This is why I love talking strategy with business owners.
Many business owners I’ve talked to become overwhelmed by all the marketing activities they could be doing.
What To Do Instead
Instead of doing a million half-baked activities, I would focus on doing 1 or 2 things really well, run meaningful experimentation, and then perform regular KSS reviews:
👉 What do we want to keep doing?
👉 What do we want to stop doing?
👉 What do we want to start doing?
There is usually never a clear path to victory, it requires a lot of experimentation, with high-quality strategy and execution, over time.
That’s the formula for success.
Need help with your marketing activities?
If you’re looking to make a move with your marketing, reach out to us. We are priced fairly, we’re straight shooters, and are the very best at what we do.