Redesigning OOH Advertising

Slushee Ad Redesign

I found this OOH advertisement in my neighbourhood and thought I’d try my hand at redesigning it.

My approach was to tap into the emotions of adults who may have nostalgia for slushees.

In marketing, nostalgia is a powerful motivator. My room is filled with things I couldn’t afford growing up – sneakers, toys, comics, trading cards, clothes…

What do you think, did I improve it, or do you prefer the original?

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