Small Fish in a Big Pond? How Small Teams Can Compete and Win Market Share
If you run a small company in a category dominated by big players, you’re at a huge disadvantage.
❌ You don’t have the same person power / talent
❌ You don’t have the same budget
❌ You don’t have the same brand recognition, loyalty, trust…
… the list goes on.
So how do you compete for market share?
✅ Content (podcasts, video, social posts / engagement, blogs, webinars…)
A shift needs to happen with your SME.
They are not just developers, or security experts, or CEOs… they must also be content creators.
If you have <30 person company, a large majority should be contributing to the creation, amplification, and distribution of content, consistently.
Your marketing leader / team can set this up with ideation, scheduling, content calendars, editing, formatting, finding relevant hashtags, adding graphics…
Make it easier for your SMEs to make content.
This is a team effort and everyone needs to chip in if you want to stand a chance in a crowded marketplace.
Need help with your marketing activities?
If you’re looking to make a move with your marketing, reach out to us. We are priced fairly, we’re straight shooters, and are the very best at what we do.