Social media is not about being social.
We’re not on these platforms to chit chat with colleagues, or catch up with old friends, or to meet new people.
Sure, that happens. But it’s not the driving force of why these platforms are successful and addictive.
It’s about three things:
👉 Entertainment
👉 Education
👉 Inspiration
So instead of thinking, how can I convert, or promote… think, how can I add value?
Ultimately, it starts with producing the best content possible that is aligned with the above three bullets.
If you meet new people and become part of a conversation / community, then that’s a bonus.
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