What is Attraction Marketing? And Why is it So Effective?
Why is ‘attraction marketing’ so effective?
Let’s start with a quote by Jeffrey Gitomer.
“People love to buy, but they hate to be sold to.”
That’s way pushing products or services onto people rarely works.
Attraction marketing is all about:
👉 Building authentic relationships
👉 Offering value
👉 Solving problems
👉 Being a trusted resource
(among other things)
If a time comes when your prospect needs the thing you are selling, they’ll likely think of you first.
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