There are two main types of audiences I like to target:
👉 The Decision Makers – the Directors, VPs, C-suite.
👉 The Influencers – the supporting staff under the decision makers who actually experience the pain and may be more actively looking for a solution.
These people are the internal champions within an org that have the ears of the decision makers.
It’s all too common for companies to just target the decision makers – sounds intuitive, right?
But winning the influencers is often much more effective than you trying to convince the decision makers on your own.
If both groups resonate with your content and ads, than that’s even better.
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