Why B2C Advertising Is A Lot Easier than B2B

Why B2C Advertising Is A Lot Easier than B2B!

When I tell people marketing for B2C is a lot easier than B2B, they’re often surprised to hear this.

Let me explain some of the differences.

In B2C:

๐Ÿ‘‰ Audiences are easier to find (e.g. there are more people who buy beverages than buy business software, and can be reached easy on Facebook, Instagram, TikTok, etc.)

๐Ÿ‘‰ People are more prone to impulse buys (or extremely short ‘sales cycles’). They see it, like it, want it, buy it

๐Ÿ‘‰ Lower price points so there are less stakes. They don’t have to mull over a $50,000+ purchase. If something is $12, it’s easy to commit and take a chance on it

๐Ÿ‘‰ Typically only one person needs to make a decision rather than an entire buying committee

๐Ÿ‘‰ Easier for B2C companies to get followers on social platforms, and content ideas come easier

๐Ÿ‘‰ Easier for B2C to do fun campaigns and collabs

I could name more, but you get the idea.

Now, there are some downsides as well.

โŒ Lots of competition (lots of substitutes)

โŒ People often don’t need what you’re selling

โŒ Strong brand loyalties make it difficult for new companies to earn trust and gain market share

โŒPeople often have buying habits, which are hard to break

โŒ Branding (which can take a long time) and customer reviews can make or break a company

โŒ Consumer sentiments and trends can shift in an instant

โŒ Supply chain and manufacturing is often outsourced so there can be inconsistencies with price and quality that are outside of a company’s control, which can impact consumer sentiment

What do you think?

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