What Brands Do You Like, and More Importantly, Why Do You Like Them?

What brands do you like, and more importantly, why do you like them?

What brands do you like, and more importantly, why do you like them?

Do you wear:

πŸ‘‰ Eddie Bauer

πŸ‘‰ Nautica

πŸ‘‰ Fila

πŸ‘‰ iZod

πŸ‘‰ Canada Goose

πŸ‘‰ Lacoste

πŸ‘‰ Coach

πŸ‘‰ Timberland

πŸ‘‰ Columbia

I see these brands in malls and street shops, but never think to go in and look at what they have.

The reason is that none of them speak to me and my lifestyle.

If you’re like me, you are loyal to certain brands and couldn’t care less about others.

The aforementioned brands have done a good job building their brand for those who love them.

Based on my limited perception…

πŸ‘‰ Eddie Bauer is for the outdoor enthusiast

πŸ‘‰ Nautica is for the sailing crowd

πŸ‘‰ Fila is for those who play tennis

The fact that I can go down that list and tell you, on some level, what the brand is about is a testament to the power of branding.

So, if you want to build a long-lasting brand, decide who is your target consumer, figure out what they value, and build a story around those values.

This will come through in your product & package design, craftsmanship, imagery, copy, associations, partnerships, campaigns, materials, mission, slogan, social media & content, and so on.

This is how you build a company that lasts.

Billboard advertising
(photo taken during my trip in Taichung, Taiwan). Jaguar Land Rover UK

What Makes a Good Billboard Ad?

A good billboard ad should be attention-grabbing, easy to read, and memorable. Here are some key elements that can make a billboard ad effective:

  1. Simplicity: Keep the message clear and concise. Passersby should be able to understand the ad quickly, even at a glance.

  2. Large, Legible Text: Use bold, easy-to-read fonts. Avoid fancy or overly stylized fonts that may be difficult to read from a distance.

  3. Strong Visuals: Use high-quality images or graphics that are relevant to the message and help to capture attention.

  4. Contrast: Use contrasting colors to make the text and visuals stand out. This helps to ensure that the ad is visible and readable, even from a distance.

  5. Relevance: Make sure the message is relevant to the target audience and the location of the billboard.

  6. Call to Action: Include a clear call to action that tells people what you want them to do after seeing the ad.

  7. Brand Consistency: Ensure that the ad is consistent with your brand’s overall look and feel. This helps to reinforce brand recognition.

  8. Location: Consider the placement of the billboard to ensure that it will be seen by your target audience.

  9. Avoid Clutter: Keep the ad simple and avoid overcrowding it with too much text or information.

  10. Durability: Choose materials that can withstand outdoor conditions and maintain their quality over time.

By incorporating these elements into your billboard ad, you can increase its effectiveness and make a lasting impression on your audience.

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