To be a successful marketer, you must understand human psychology.
I watched a video yesterday where these friends played a prank on their other friend. They bought $140 wagyu beef and $14 beef, then swapped the packaging.
Immediately, the friend looked at the cheap meat in the expensive package and started raving about how much better it looked.
The placebo effect kicked in during their hot pot. The friend kept saying how good the cheap meat was and how disgusting the expensive meat was.
Then, the prank was revealed.
The friend realized he had been eating cheap meat this whole time.
What happened next was even more interesting.
Once he found out, the actual cheap meat, the one he had been gobbling up and praising, was now disgusting. He shoved it away and opted instead for the wagyu, and the actual wagyu become the one he praised.
Something happened to him. Whatever he was told, influenced his experience in a real way.
As marketers, we can influence the way our products are perceived and experienced.
We can do this with:
π Packaging
π Price
π Positioning
π Messaging / copy / names
π Association
π Portion
π Colour, sound, smell, touch, weight
π Materials
π Story
π Availability / scarcity
π Etc.
Again, to be great at marketing is to understand people, and one of the best ways is to ask them.