Red Bull has nearly 20 million followers on Instagram…
…and yet, not one of their posts is about selling you an energy drink.
Everything they do is about creating a lifestyle brand that you want to follow because they produce entertaining content.
They just so happen to sell energy drinks.
You don’t need to be as big as RedBull to adopt this approach.
99%+ of your content should be entertaining, inspiring, educating
<1% should be selling
People want content, not ads.
Too many companies create ads and call it content.
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