Your Website Conversion Rate is Likely Higher than you Think it is

10 Reasons Why Your B2B Social Media Strategy is Failing​

Your website conversion rate is likely higher than you think it is.

Unless you’re segmenting your traffic, your data is being gummed up by:

👉 First-time visitors

👉 Blog readers

👉 Job seekers

👉 Existing customers logging in

👉 Employees

👉 Partners

👉 Investors

These groups don’t convert. We need to filter them out.

If you are writing new content or posting new jobs, you are likely increasing your site traffic, in particular from new users, and you may notice your conversion rate getting worse.

It’s not actually worse, it’s that your data is adding more non-converters into the mix.

If you know that only returning visitors purchase, then you should only be looking at your conversion rate of returning visitors who aren’t employees, customers, job seekers, and people visiting certain non-business-intent pages.

Are the number of returning users increasing? That is a signal in and of itself. And of those returning visitors, is conversion increasing?

How to Create a Custom Segment in Google Analytics

To create a custom segment in Google Analytics, follow these steps:

  1. Sign in to Google Analytics: Go to and sign in with your Google account.

  2. Navigate to your view: Select the account and property you want to work with.

  3. Go to the Reports: Click on the “Reporting” tab in the top menu.

  4. Access the Customization Tab: In the left-hand menu, click on “Customization” to expand the options.

  5. Click on “+ New Custom Segment”: This will open the segment creation interface.

  6. Define your segment: You can define your segment using various conditions based on metrics and dimensions. For example, you can create a segment for users who have visited a specific page on your website or have spent a certain amount of time on your site.

  7. Add conditions: Click on “Conditions” and choose the metrics and dimensions you want to use for your segment. You can add multiple conditions to refine your segment further.

  8. Name your segment: Give your segment a descriptive name so you can easily identify it later.

  9. Save your segment: Click on the “Save” button to save your custom segment.

  10. Apply your segment: Once saved, you can apply your custom segment to your reports to analyze data specific to that segment.

Remember, custom segments can help you better understand your audience and tailor your marketing efforts to their needs and preferences.

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