2025 is the Year of the Personal Brand

2025 is the year of the personal brand.

In the future, we may see a very different economy, one where regular full-time work is harder to come by. You don’t want to be at the whim of a company’s / economic downturn. You need to be able to hunt and provide for yourself.

So if you make any resolution for 2025, let it be investing in your personal brand.

I struggle with being public and the centre of attention. That’s not my default personality. But, I force myself to post every single day.

I can’t begin to tell you how much positives have come from it:

👉 Business
👉 Friendships
👉 Knowledge
👉 Confidence…

I used to be so afraid of judgement – what if I say the wrong thing and I look unknowledgeable or foolish. But, because I post so often, that fear has largely went away. I’ve become desensitized to what people think, which is a pleasing.

So, start a side hustle, grow your network, get a couple of clients, put together a website and a portfolio, productize your service, figure out a pricing model, continue to invest in your knowledge.

How to Grow on TikTok

Here’s what popular creators do on TikTok.

👉 5-7 videos per day

👉 𝐍𝐨𝐭 𝐜𝐮𝐫𝐚𝐭𝐞𝐝 – don’t be precious with your videos, just put out any thought that comes to you

👉 𝐑𝐚𝐰 – just talk and whatever comes out comes out (often they do one take)

👉 𝐔𝐧𝐩𝐨𝐥𝐢𝐬𝐡𝐞𝐝 – no fancy edits, jump cuts, animation, lights, etc. Sound quality is still important. Invest in a lapel mic (I use a DJI Mic 2 wireless)

👉 𝐓𝐫𝐞𝐚𝐭 𝐲𝐨𝐮𝐫 𝐯𝐢𝐝𝐞𝐨 𝐥𝐢𝐤𝐞 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐭𝐨 𝐚 𝐟𝐫𝐢𝐞𝐧𝐝 𝐨𝐧 𝐟𝐚𝐜𝐞𝐭𝐢𝐦𝐞 – use your natural speaking voice, cadence, and tonation. It should sound like an unfiltered stream of thought

Of course, you can do the exact opposite and still be successful on TikTok, but it’s a good reminder that we don’t always need high-production, polished content to compete.