What Most B2B Companies Get Wrong About Social Media

Most B2B companies misunderstand what social media is supposed to do for revenue.

It’s rarely: Post → purchase

Instead, it’s: Post → Familiarity → Trust → Preference → Purchase

And this can take months or years.

That’s why it’s nearly impossible to tie to revenue, and why it seems like social media isn’t doing anything.

But it is.

It’s your silent sales enabler, at scale, working quietly in the background.

You won’t see it in HubSpot, Google Analytics, or your attribution report.

Don’t think of social media as lead generator.

It’s a trust machine, a familiarity engine, and a silent sales enabler.