CEOs, Are You Ready for a Trust Fall?

Too often CEOs and other non-creative leadership hire talented marketing teams, only to put them in a cage where everything is safe.

They dictate every move, approve every word, micro-manage, and get too involved in the creative process.

In doing so, they undermine the very expertise they hired.

It’s like starting a trust fall but stopping midway, not fully leaning into the support system you’ve built.

Marketing thrives on:

👉 Creativity

👉 Flexibility

👉 Agility

Us marketers spend all day obsessing about branding, performance, social media, market differentiation…

We not only know the trends, we know how to stay ahead of them.

We LOVE experimenting with bold ideas…

… and if we fail spectacularly, course correcting and being able to pivot quickly.

If the marketing team has to constantly look over their shoulders, waiting for approval or leadership second-guessing their decisions, the magic gets lost.

It’s like a trust fall, and a successful company is often one who trusts their marketing team to catch them.

They empower their marketers to create freely, knowing that if they’ve hired the right people, the team will deliver innovative strategies that resonate with the audience.

The real value comes when the leadership team steps back and lets the marketing team do what they do best—build, create, and execute with confidence.

The catch will be there, and the results will speak for themselves.

Community Building for Brands

Investing in community-building now might not provide an immediate sales boost, but over time, it fosters a loyal customer base that continues to grow and advocate for your brand. Likewise, creating valuable, memorable content today might not result in an immediate surge of traffic, but it contributes to a long-term brand identity that people will trust and turn to when they’re ready to make a purchase.

Think about the brands we admire today—Apple, Nike, Patagonia. These companies didn’t get where they are by chasing quarterly profits. They got there by playing the long game, by building relationships with their customers, and by creating products and experiences that stand the test of time.

So the question is: What seeds are you planting today for the future you want to create tomorrow?

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