An Easy, FREE, and Ethical Way to do Keyword Research for your Website.

Here’s an easy, FREE, and ethical way to do keyword research for your website.

1. Login into Google Ads

2. Tools > Keyword Planner

3. Discover new keywords

4. Start with a website

5. Enter your top competitor’s website

6. Adjust any of the search parameters such as location, date, etc.

7. Download keyword list

8. Open in Excel or Sheets, sort by most volume and look for low competition

9. Create a content calendar and publish 2-3 posts per week

10. Index on Google Search Console

If you want to go a step further, repurpose into other mediums such as podcasts, social posts, and videos. Then upload that content back in the original article.

💡 Pro tip: Don’t forget your internal links.

Community Building for Brands

How do you make your brand stand out?

The answer lies in the age-old art of storytelling. Just as a perfect ball game keeps fans on the edge of their seats, a well-told story can captivate your audience, create emotional connections, and ultimately drive action.

The following was taken from the book, Three Uses of the Knife: On the Nature and Purpose of Drama, by David Mamet

What do we wish for in the perfect ballgame? Do we wish for our team to take the field and thrash the opposition from the first moment, rolling up a walkover score at the final gun?

No. We wish for a closely fought match that contains many satisfying reversals, but many of which can be seen retroactively to have always tended toward a satisfying and inevitable conclusion.

Continue Reading: The Perfect Ball Game: How We Can Use Drama in our Storytelling Marketing