Why Does Brand Matter?

Here’s a perfect example of the importance of brand.

I’ve been seeing ads for a brand I’ve never heard of before called Roark.

They have some nice stuff, but I don’t typically buy from brands I’ve never heard of.

So I went to Google to see what info I could find.

I wanted to know:

👉 Who are they?

👉 Who owns them?

👉 Where they are located?

👉 What do they stand for?

👉 Are they good quality, etc.

If I’m going to be wearing and tacitly supporting a brand, naturally I’d like to know a little bit more about them.

Well, it turns out I’m not the only one who thinks like this.

Take a look at some of the questions Google is showing me, presumably based on other user’s search queries.

👉 Now, here’s how this relates to you: if someone discovers your brand and wants to learn more about you, these are likely the same types of questions they will be asking.

So be sure to put some thought into your brand identity, values, principles, beliefs… and ensure they align with your target consumers.