What Can We Learn About Marketing from How the Music Industry Breaks a New Artist?

What can we learn about marketing from how the music industry breaks a new artist?

Ever wondering why some artists have lukewarm market reception, while others become global superstars?

*Hint* – it’s not based on their looks, talent, ‘star quality / x-factor’, or even their songs.

Singing reality shows are filled with talented people that we never hear of beyond the show.

I believe it comes down to two things:

👉 Relatability / likability

👉 Exposure

Yes, all the other things are important, but we’ve seen many beautiful people, with amazing voices, who can dance, who have stage presence, catchy songs… and their career is a mere blip on a radar before they disappear into obscurity.

The music industry knows that you have to constantly hear their songs, see their perform, see them on TV interviews, walking red carpets, in music videos, endorsing products, getting radio play, being featured on other artists songs, be on podcasts, social media, linked to another high-profile celeb, in movies….

I call this the omnipresent market strategy – be everywhere, at all times, to everyone.

Granted, they have the budget, resources, and connections to facilitate this, but we have to do what we can with what we have.

So if you want to launch a brand – think like a music exec.

👉 What are all the channels that we can feature our brand or product and hit our target consumer?

👉 How can we tell our brand story so that people can relate and champion us?

👉 What are the best uses of our time, budget, and resources to constantly be talked about?

👉 Who can we collab with to leverage their audience, trust, and exposure?