Should you Modularize (or Productize) Your SaaS Product

I can see a future where more SaaS companies modularize, or productize, their features.

Google does this – Search, Maps, Drive, Calendar, Meet, Gmail…

Adobe is another example that comes to mind.

Most companies feature creep their product i.e. they continue to cram in as many features into their product as possible, thus making it more complex and complicated.

Instead, what if all your main features were broken up into a suite of standalone products that just did that one thing very well?

Sure, they can integrate, but they would have their own logos, derivative branding, separate pricing, their own strategy, etc.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐝𝐨𝐢𝐧𝐠 𝐭𝐡𝐢𝐬:

✅ Clarity and Focus – Reduces bloat and complexity. This makes the user experience more intuitive and helps avoid “feature fatigue.”

✅ Better Product-Market Fit – Each feature-turned-product can target a specific audience or use case more effectively. This enables sharper messaging, more relevant feature development, and a more refined go-to-market strategy.

✅ Brand Expansion & Ecosystem Play – By giving each product its own identity, you create a suite or ecosystem of offerings (à la Google Workspace or Adobe Creative Cloud), increasing surface area for discovery and giving customers multiple entry points into your brand.

✅ Pricing Flexibility – You can now upsell and cross-sell individual tools, offer tier pricing based on needs or adoption, and provide à la carte options that increase perceived value and reduce initial friction.

✅ Reduced Churn – Customers can scale up or down without abandoning your entire platform. If they no longer need the full product, they might still retain one or two tools.

✅ Improved Marketing & Positioning – Each standalone product can be marketed with tailored messaging, specific landing pages, dedicated SEO strategies… This improves discoverability and conversions.

✅ Accelerated Sales Cycles – Smaller, simpler tools are often easier to demo, justify, and purchase — especially for teams or departments with limited budgets or specific use cases.

✅ Better Internal Velocity – Different teams can own different products, allowing for parallel innovation and faster iteration cycles. It becomes easier to sunset, pivot, or spin off underperforming tools.