Is Social Media Still a Viable Channel?

Social Media Managers, We Are Cooked!

In case you are unaware, us business owners / marketers / content creators have a MASSIVE problem.

AI content is so good, so fast, and so ubiquitous, that we need to completely rethink how we approach social media / content marketing.

Not in the future, now. It’s here, it’s happening.

As Casey Neistat puts it, there will be an influx of “slop” content that gets pumped out every second, making it nearly impossible to stand out, complete (especially with old tactics), and gain any sort of brand affinity. Those days are over.

Not All AI Content is Slop

Where I disagree with Casey is that this content isn’t slop, it’s actually really good. I watched 20 mins of Michael Jackson doing standup and it was hilarious.

So if you’re putting out ‘boring’ content, in a ‘boring’ industry, good luck.

I saw a clip of Stephen Hawking dropping into a half-pipe at the X-Games. I also watched Michael Jackson standup comedy set that was hilarious. Both, nearly indistinguishable from a real video.

The question some people ask is, “Can a human using AI create content better than a human not using AI?”

That’s not the right question to ask. If you’re wondering, my takes is it totally depends on the individual piece of content. In some cases yes, in some cases no. There are some AI content that is amazing, funny, convincingly real looking, etc. and it would be near impossible, or ridiculously cost prohibitive, or take many weeks or months to pull off, and it may not be as good. So for those reasons, AI as a tool is a superior tool.

Behind many AI content is a human conceptualizing, selecting, strategizing, editing, etc.

Could we get to a place that removes the human altogether? Who knows. Some argue that AI doesn’t have taste. But, honestly, that may be able to learn that too.

A bigger question to ask is, how do we approach social media marketing in light of these new AI videos that are flooding our feedings? Is social media marketing still a worthwhile channel?

If you have no idea what I’m talking about or don’t know what to do, DM me and I’ll walk you through the next 12 months.