In Social Media, the Rising Tide Lifts All Boats

With social media, it’s often the rising tide that lifts all boats.

If one of your videos receives a lot of engagement, then your subsequent videos will be pushed out to a larger audience.

If you continue to deliver the goods, those videos too will do well.

Recently, I asked a divisive question on my TikTok and it blew up.

👉 36k views
👉 2,250 comments
👉 765 likes
👉 24 saves

All this engagement is feeding positive signals to the algorithm.

My next videos will be pushed out to those same 36k people. Now, it’s up to me to make those videos interesting for them.

Go to ChatGPT and ask:

“I’m making videos for my business on social media and I noticed videos where I ask a divisive question get a lot of engagement, thus sending positive signals to the algorithm. What are some questions I can ask that will generate a lively debate in the comments? Please don’t ask any questions related to politics, religion, or ethics.”

NOTE: It doesn’t need to be about your brand specifically, you don’t need to show some amazing feature or benefit, or have your logo plastered everywhere. That’s not content, that’s an ad. But, it should be industry related and something your ICP would find interesting.

For example, if you are running a cybersecurity company you may ask, “What security breach will still be remembered 100 years from now? Personally, I think it would be … because… but I’m curious to know what you think.”

If you can make it visually interesting, i.e. movement, pattern interruption, animation, text on screen… you also need fast pacing, underscore with music, keep it short…

Before you post, ask yourself, is this the type of video that will get people to like, comment, share, save, repost? If not, rework the video.

You MUST have engagement or else it won’t be pushed out to a larger audience.