Market Readiness vs Product Maturity: Different Problems, Different Solutions

Ask yourself this… If 100 perfect-fit buyers saw our solution today, would they instantly understand why they need this? If not, then you may have a market-readiness problem.

Sometimes you see teams confuse market readiness with product maturity. They say, “We don’t have enough sales, let’s add more features to the product.” There’s a term for this, it’s called ‘feature creep’.

Different problems. Different solutions.

Marketing fixes market readiness. Product fixes product maturity.

Signals of market readiness:

People already searching for this category
Competitors already educating the market
Buyers understand the problem
Budget already exists for this solution
Clear pain / timing / urgency
Sales conversations don’t require a 30-minute explanation of why this matters

A market can be highly ready but your product may be immature, or a market can be completely unready while your product is very mature.