Why is Brand So Important?
Why is Brand So Important? Gary Vaynerchuk is bullish on the importance of brand (see video in comments). If you think about it – isn’t it odd that consumers willingly buy clothing (and other items) with corporate logos on them? Consumers spend their hard-earned money (often a lot of money) to be walking advertisements for […]
How Cartier Uses Storytelling Marketing
How Cartier Uses Storytelling Marketing You will often hear marketers say this about storytelling marketing: “It’s about positioning the customer as the hero, your company as the master, and the customers’ pain point as the villain.” It sounds nice, but what does it even mean? Let’s not overcomplicate storytelling marketing. Here are some examples: Describing […]
How to Exit the “Learning Phase” on Facebook Ads
How to Exit the “Learning Phase” on Facebook Ads If you’re spending $5 – $10 dollars per day on your Facebook ads, you’re wasting your money. If you go right to the source, it tells you how to exit the learning phase. “Typically, performance stabilizes after an ad set receives around 50 optimization events within […]
Robert Cialdini 6 Principles of Persuasion Sales and Marketing
Using Robert Cialdini’s 6 Principles of Persuasion in Sales and Marketing American Psychologist, Robert Cialdini identified 6 Principles of Persuasion. Understanding how to use each in your sales and marketing can be a gamechanger. They are: 👉 Reciprocity – Offer free resources or trials to potential customers. When a software company provides a free 30-day […]
The Tale of Two Pyramid Builders: A Lesson in Business (work smarter, not harder)
The Tale of Two Pyramid Builders: A Lesson in Business (work smarter, not harder) Have you heard the tale of the two pyramid builders? A pharaoh tasked two builders to construct separate pyramids. One builder got started right away, chiseling the stones and moving them into place. He had spent his entire life working hard, […]
The Death of TOFU and MOFU Ads?
The Death of TOFU and MOFU Ads? If you are running TOFU ads, a question to ponder… Are the same types of people who click on a link to watch a video, go to a website to ‘learn more’ / read a blog, fill out a form, etc. the same people who buy? I’m starting […]
Why Great Marketers are Masters of Psychology
Why Great Marketers are Masters of Psychology To be a successful marketer, you must understand human psychology. I watched a video yesterday where these friends played a prank on their other friend. They bought $140 wagyu beef and $14 beef, then swapped the packaging. Immediately, the friend looked at the cheap meat in the expensive package and […]
Create More Content and Fewer Ads
Create More Content and Fewer Ads When you watch your favourite show on cable TV, there’s the content you showed up for, and then there are the ads. Too many businesses are creating ads and calling it content. Review your #contentstrategy and ask yourself – are we selling, informing, or entertaining. 👉 90% of your […]
What is Storytelling Marketing: Exposing Common Misconceptions
What is Storytelling Marketing: Exposing Common Misconceptions There seems to be a lot of misconception around storytelling marketing. You often hear people talk about it as incorporating traditional story elements such as characters, plot, conflict, and resolution. But what does that even mean? Storytelling is one of the oldest artforms in the world, and as […]
Finding Success with Developer Marketing Through Trial and Error
Finding Success with Developer Marketing through Trial and Error There’s a reason why developer marketing is even a thing. There are agencies, platforms, podcasts, books, blogs, groups… all dedicated to solving this puzzle; namely, how do we get developers to pay attention and take action? If you’ve spent any meaningful time in this space, then […]