Market Readiness vs Product Maturity: Different Problems, Different Solutions
Do You Have a Market Readiness Problem or a Product Maturity Problem?
How to Approach Social Media in a “Boring” Category
What’s Interesting About Your Industry, Not Your Product
Past Success Does Not Guarantee Future Success
There’s a graveyard filled with old brands that failed to adapt or innovate, they cut corners, didn’t age with their audience, didn’t replace their existing clients once they aged out, ignored the early warning signs…
The Biggest Marketing Mistake: Treating Brand, Design, and Social as Different Things
Here’s the Quiet Truth that Most Marketers Won’t Say Out Loud
Here’s the Quiet Truth that Most Marketers Won’t Say Out Loud
Here’s the Quiet Truth that Most Marketers Won’t Say Out Loud
How to Use Regex Filter in Google Search Console for SEO and AEO
What if your company were to have a policy to offer the best customer service on the planet, what would that look like?
Do You Have a Baking Soda Problem?
What if your company were to have a policy to offer the best customer service on the planet, what would that look like?
What Brands Can Learn from Social Media Influencers
So many brands tend to make random one-off videos where they talk about themselves or their products. Many influencers on the other hand tend to create highly formatted series that build curiosity, tension, or reflection (allowing the viewer to relate).
Why Customer Service is the Most Underrated Differentiator
Lately, I’ve been fascinated with the Dead Internet Theory (AI content consumed by AI bots). I think this leads to one inevitable conclusion: the rise of industry-specific closed platforms. In this model, people stop “browsing” and start “entering.” The open web becomes noisy, inflated, untrustworthy, and inefficient.
The Future of the Internet: The Next Evolution After the Internet Dies aka Dead Internet Theory
Lately, I’ve been fascinated with the Dead Internet Theory (AI content consumed by AI bots). I think this leads to one inevitable conclusion: the rise of industry-specific closed platforms. In this model, people stop “browsing” and start “entering.” The open web becomes noisy, inflated, untrustworthy, and inefficient.