Don’t Make This Mistake With Your Business
Don’t Make This Mistake With Your Business Does this sound familiar? You start a company. Maybe secure a little funding, or bootstrap until you get your first few clients. You gain your first few clients through referral and you’re off to the races. You hire a bunch or staff and get more referrals and renewals. […]
The Marketing Industry is Full of Parrots and Bandwagoners
The Marketing Industry is Full of Parrots and Bandwagoners The marketing industry is full of parrots and bandwagoners. So often I see posts by marketers who say the exact same thing I read or saw by some other marketer. I assume they saw the same original post I did, needed a post of their own, […]
What Makes a Product or Brand Premium or Luxury?
What Makes a Product or Brand Premium or Luxury? Here are (some) of the E’s of luxury marketing: 👉 Emotions – using storytelling to align with customers’ values, luxury brands can tap into emotions to create desire and aspiration. 👉 Exclusivity – high net worth individuals (HNWI) and aspirational consumers want with others cannot have. […]
Why Marketing is SO Difficult for Small Businesses
Why Marketing is SO Difficult for Small Businesses For most small businesses, marketing is REALLY difficult. Companies who get the most value from marketing, are those who: Spend a lot of money over a long period of time Use an omni-channel approach (traditional and non-traditional) Have a superior product with a clear UVP Have a […]
What if Gas Companies Invested More into their Brand?
What if Gas Companies Invested More into their Brand? I assume most people are brand agnostic when it comes to gas stations – they are essentially all the same. You go to the one that’s convenient or cheapest, perhaps the one where you collect points. What would it look like if a gas company invested […]
The Sale Doesn’t End at Checkout – The Importance of the Customer Journey
The Sale Doesn’t End at Checkout – The Importance of the Customer Journey A primary goal for all businesses should be crafting memorable customer experiences. In a world where first impressions can make or break a brand, consumer packaging has evolved into an art form. The way a product is presented to the customer can […]
Why is Brand So Important?
Why is Brand So Important? Gary Vaynerchuk is bullish on the importance of brand (see video in comments). If you think about it – isn’t it odd that consumers willingly buy clothing (and other items) with corporate logos on them? Consumers spend their hard-earned money (often a lot of money) to be walking advertisements for […]
How Cartier Uses Storytelling Marketing
How Cartier Uses Storytelling Marketing You will often hear marketers say this about storytelling marketing: “It’s about positioning the customer as the hero, your company as the master, and the customers’ pain point as the villain.” It sounds nice, but what does it even mean? Let’s not overcomplicate storytelling marketing. Here are some examples: Describing […]
How to Exit the “Learning Phase” on Facebook Ads
How to Exit the “Learning Phase” on Facebook Ads If you’re spending $5 – $10 dollars per day on your Facebook ads, you’re wasting your money. If you go right to the source, it tells you how to exit the learning phase. “Typically, performance stabilizes after an ad set receives around 50 optimization events within […]
Robert Cialdini 6 Principles of Persuasion Sales and Marketing
Using Robert Cialdini’s 6 Principles of Persuasion in Sales and Marketing American Psychologist, Robert Cialdini identified 6 Principles of Persuasion. Understanding how to use each in your sales and marketing can be a gamechanger. They are: 👉 Reciprocity – Offer free resources or trials to potential customers. When a software company provides a free 30-day […]