Casey Neistat is a Master Storyteller

You want to see a master at work?

Watch Casey Neistat’s latest video.

He took what would otherwise be a throwaway idea (installing a new phone) and made it into a compelling story.

This is storytelling – we are introduced to a cast of characters, a conflict, challenges, a climax, and a resolution.

Notice the pacing, the cinematography, the creative direction, the editing… all artistic choices, working together to keep you hooked and engaged.

But above all, look at the effort that Casey puts in. The video before this (The Impossible Camera), he flies across the world just to get one reaction.

Hence, why he has nearly 13M subscribers.

After watching this, I felt inspired to:

👉 Bring more storytelling into the social projects that I’m working on

👉Not immediately dismiss and discard ideas (any idea is valid given the right creative and artistic direction)

👉More effort often translates into more reward (not always, but a good motto nonetheless)

(watch the full video – link in comments)