The Major Business / Marketing Problem that No One is Talking About
What is a brand universe, and how can it save boring brands on social media?
Building a Brand Universe: How to Build a Social Media Strategy for “Boring” Brands.
What is a brand universe, and how can it save boring brands on social media?
Lead with Identity, Not Your Product
You don’t want Louis Vuitton because of Louis Vuitton’s marketing or advertising.
It wasn’t the billboard, the commercial, or the Instagram ad.
Creative Direction vs. Art Direction vs. Branding: What’s the Difference?
In marketing and design, terms like creative direction, art direction, and branding are often used interchangeably — but they each play a distinct and critical role in shaping how a company looks, feels, and communicates.
We’ve Already Reached Near Peak SaaS Fatigue, and It’s Going to Get MUCH Worse
SaaS fatigue is the growing sense of overwhelm and indifference consumers and businesses feel toward the endless wave of software-as-a-service products flooding the market.
How Small Businesses Can Use the ‘3 Ps’ to Compete and Win
If you’re a small brand with a lean team and even leaner budget, then there are 3 things you should be doing.
Let’s Talk Pricing Strategies for Business
For some reason, we don’t see or hear a lot of marketers talk about pricing.
I suspect it’s because many marketers aren’t allowed to touch pricing.
(remember the 4 Ps – pricing is in there!)
Effective Social Media is Not a One Person Job
An effective social media strategy is often comprised of many roles, but all too often companies task it all to someone junior.
What Can We Learn About Marketing from How the Music Industry Breaks a New Artist?
What can we learn about marketing from how the music industry breaks a new artist?
What is the PEZ Principle and How to Apply it to Your Business?
What is the PEZ Principle and How to Apply it to Your Business?