Your Audience is Not Your Audience
Don’t fall into this social media trap
Are Meetings Hurting Your Business?
What are the hidden costs of meetings? Meetings can not only be a waste of time and resources, but they could actually be hurting your business
How Mark Decola Got the World to Care About His Broken-Down Military Generator
A creator on TikTok named Mark Decola bought an old, broken-down, military generator, and the world became obsessed with him trying to get it up and running.
How to Humanize Your Business through Social Media
A way to think about your social media (personal or business) is to think like a TV network or Netflix – your content should be broken up into separate reoccurring series.
Casey Neistat is a Master Storyteller
See how Casey Neistat took what would otherwise be a throwaway idea (installing a new phone) and made it into a compelling story.
How Small Businesses Can Compete and Win
If you’re a small brand with a lean team and even leaner budget, then there are 3 things you should be doing.
Thinking Outside the Box and Differentiation Could be the Key to Your Business Success
What if doing the opposite of what everyone else is doing, and thinking completely differently about the monetary path that you are currently pursuing, is the key to your success?
Why I Think Video First When It Comes to Content Strategy
When it comes to content, my mindset is simple: video first.
Why Clarity, Relevance, and Emotional Resonance Will Always Beat Generic Copy
How you talk about your product matters. No one is making tools that are intended to inconvenience you, that add more stress to your day, and cost you 3x more to use them.
Effective Social Media is Not a One Person Job
An effective social media strategy is often comprised of many roles, but all too often companies task it all to someone junior.