The Waiting Room Effect: Why the Traditional Funnel No Longer Reflects Reality
Having Good Judgement is Knowing the Difference Between a Good and Bad Idea
What is the SaaS Growth Pyramid?
SaaS Growth Pyramid is a framework I use to diagnose why a SaaS company stalls or fails to scale. Think of it like Maslow’s hierarchy — you can’t move to the next level sustainably until the one below it is solid.
Social Media Has Become More Oversaturated Than Ever Before
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
Is Social Media Still a Viable Channel?
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
How to Go Viral: Reframing through a Viral Lens
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
Social Media Growth Framework (Kardashev-Inspired)
Did you know social media has a Kardashev-inspired scale for businesses?
I know, because I created it.
The Major Business / Marketing Problem that No One is Talking About
What is a brand universe, and how can it save boring brands on social media?
Building a Brand Universe: How to Build a Social Media Strategy for “Boring” Brands.
What is a brand universe, and how can it save boring brands on social media?
Lead with Identity, Not Your Product
You don’t want Louis Vuitton because of Louis Vuitton’s marketing or advertising.
It wasn’t the billboard, the commercial, or the Instagram ad.
Small Brands with a Lean Team and Budget? Here’s your Social Strategy
In marketing and design, terms like creative direction, art direction, and branding are often used interchangeably — but they each play a distinct and critical role in shaping how a company looks, feels, and communicates.