Content Distribution: Why Posting on Your LinkedIn Company Page Doesn’t Work

Content Distribution: Why Posting on Your LinkedIn Company Page Doesn’t Work If you’ve been posting content on your company’s LinkedIn page, especially for B2B companies, you may have noticed that your engagement is low.  Even if you have tens of thousands of followers, you may only receive a handful of likes (mostly by employees), no […]

The 3 Rs of Content

The 3 Rs of Content When creating content, remember the 3 Rs: Repost Remix Repurpose Creating content that your audience wants to consume is difficult. From planning, ideation, filming, editing, posting… It’s time consuming and there’s no way of knowing what will resonate. So, the ROE – Return on Effort, or Energy – can be […]

How to Make Captivating Content

How to Make Captivating Content Regardless of the content type (video, blog, podcast, social post, etc.), the essence of storytelling marketing is: The Hook The Grip The Payoff   In this post, we’ll take a closer look at these three important functions in content marketing. The Hook I call it the 3-second rule, which means […]