How to Use the Internal Champions Method to Persuade Decision Makers

How to Use the Internal Champions Method to Persuade Decision Makers

How to Use the Internal Champions Method to Persuade Decision Makers When you are using the internal champion method to sell your product or service, why leave it in the hands of that champion’s ability to persuade and articulate your value to the decision maker in that company? In many cases, you have two target […]

Need Content Ideas? Try These Websites

How Brands Can Crush on Social Media

Need Content Ideas? Try These Websites Want to create content for your business, but don’t know what content to create? Try these websites to generate countless ideas that your audience is searching for. 1.      Answer the public 2.      Glimpse (better version of Google Trends) 3.      Topic Mojo 4.      Answer Socrates 5.      Deap Market Many of these are free and will […]

If You Have a WordPress Site, Then Be Sure to Do This!

If You Run Your Site on WordPress, Then Be Sure to Do This!

If You Have a WordPress Site, Then Be Sure to Do This! If you run your site on WordPress, then be sure to: 1. Go to Settings 2. Go to Permalinks 3. Choose Custom Structure /blog/%postname%/ This adds the /blog/ folder to your URL making it a lot easier in to find and filter blog […]

Create More Content and Fewer Ads

Create more content and fewer ads

Create More Content and Fewer Ads If you’re a business, you need to be on social media, that much is obvious. But why? Social media is about getting awareness at scale. We can do four things: 👉Entertain (90%) 👉 Educate (5%) 👉Inspire (4%) 👉 Promote (1%) (I just made these percentages up, but you get […]

How to Repurpose Videos to Other Content Using ChatGPT

ChatGPT 4 Prompts for marketing

How to Repurpose Videos to Other Content Using ChatGPT Have long-form video content from a webinar, fireside chat, etc.? Here’s how to repurpose it into blog posts, eBooks, whitepapers using #chatgpt First, transcribe the audio – I use the voice-to-text feature on my voice notes app then email the text to myself, but I’m sure there’s […]

10 Reasons Why Your Company Should Start a Podcast

Should your company start a podcast

10 Reasons Why Your Company Should Start a Podcast When I first got into marketing back in 2010, there was a lot of debate whether companies should have a blog or not. Now, it seems podcasts may be the latest version of that debate. Personally, I’m a big fan of company podcasts, for a number […]

Logan Paul’s Masterclass in Marketing​

Logan Paul's Masterclass in Marketing

Logan Paul’s Masterclass in Marketing In case you missed Logan Paul‘s Short about his “masterclass in marketing”, you can check it out here. While much of it doesn’t apply to +99% of brands (since the majority of brands are not built on the platform of an influencer), there are some key takeaways. I talk a […]

How to Get More Views on YouTube Shorts​

How to Get More Views on YouTube Shorts

How to Get More Views on YouTube Shorts​ If you’re creating YouTube Shorts, here’s a strategy that has worked really well for me. Reposting This is actually part of the Three Rs, which I’ve talked about before (repurpose, remix, repost). To give you an example. Posted a video yesterday (did 41 views in 24 hours) Deleted video […]

5 Lessons We Can Learn From The Viral Fruit Roll Up Trend

5 Lessons We Can Learn From The Viral Fruit Roll Up Trend

5 Lessons We Can Learn From The Viral Fruit Roll Up Trend For those not on TikTok, Fruit Roll Ups is going completely viral as people have figured out you can put ice cream inside, freeze them, and have your mind blown with deliciousness. But… Apparently Fruit Roll Up has no idea that this trend is […]