How to Humanize Your Business through Social Media
A way to think about your social media (personal or business) is to think like a TV network or Netflix – your content should be broken up into separate reoccurring series.
Casey Neistat is a Master Storyteller
See how Casey Neistat took what would otherwise be a throwaway idea (installing a new phone) and made it into a compelling story.
How Small Businesses Can Compete and Win
If you’re a small brand with a lean team and even leaner budget, then there are 3 things you should be doing.
Thinking Outside the Box and Differentiation Could be the Key to Your Business Success
What if doing the opposite of what everyone else is doing, and thinking completely differently about the monetary path that you are currently pursuing, is the key to your success?
Why I Think Video First When It Comes to Content Strategy
When it comes to content, my mindset is simple: video first.
Why Clarity, Relevance, and Emotional Resonance Will Always Beat Generic Copy
How you talk about your product matters. No one is making tools that are intended to inconvenience you, that add more stress to your day, and cost you 3x more to use them.
Effective Social Media is Not a One Person Job
An effective social media strategy is often comprised of many roles, but all too often companies task it all to someone junior.
How to Hire an In-house Social Media Person
How to hire an in-house social media person
2025 is the Year of the Personal Brand
2025 is the Year of the Personal Brand
Let’s Clear up the Confusion About What Marketing Actually Does
Marketing must work in tandem with other business functions such as product, sales, finance, operations, etc.